Management Team
Meet the DG Air Management Team

Brad Nicholson (Managing Director)

Born into an Australian Defence Force family, Brad grew up immersed in a military environment full of dangerous goods. Intent on going into business, Brad graduated high school in 1996 and started studying Small Business Management. On graduating, Brad combined his experience and studies by taking over his father as Owner and Managing Director of DG Air in 1998.

After taking control of the business, Brad focused on building relationships with other serviceable industries beyond the military – including the medical and radiation sectors – and significantly broadened the company’s customer base. After further study at the Australian Nuclear Science and Technology Organisation (ANSTO), Brad continued to immerse himself in the legislation and regulations of dangerous goods within each State and Territory of Australia. He is now the country’s leading authority in this field.

Brad is a prominent member of various dangerous goods councils around Australia which consult with the Government on changes to any new or current legislation.

Jack Gleeson (Senior Executive)

Jack is a co-founder of Magnetic Alliance, a company specialising in long-term, sustainable business growth. Jack has over 30 years of experience, over 20 of which have been spent in executive roles.

Jack has extensive cross-industry expertise in logistics and supply chain, having created and managed the first – and largest – fully-integrated Global Meat and Livestock supply chain for Elders Ltd, which had a turnover in excess of $3 billion AUD.

Jack has built offices throughout Southeast Asia and has trading expertise across Australia, Asia, the Middle East, Europe, North and South America.

His work has led to the success of numerous start-ups such as the TUM business, which has become Indonesia’s top cattle importer with sales of $160m per annum, and an Australian Live Export start-up which has grown to $180m in sales in its first 13 months.

Mark Lim (Chief Strategist & Business Adviser)

Mark Lim is a co-founder and managing director of Magnetic Alliance. He has over 12 years’ experience in Agribusiness, working with Jack Gleeson to run the Elders Meat & Livestock supply chain prior to forming Magnetic Alliance. Mark has consulted numerous companies in a range of industries, helping clients from Agribusiness, Property, Logistics, Health, Security, Professional Services, Wholesale and Information Technology achieve significant revenue and profit growth.

His generalist business competency spans Business Ownership, Governance, Strategy, Marketing, Sales, Operations, Technology, Finance, HR, Risk Management and Leadership, and he primarily works with business owners as a Co-CEO, interconnecting all business functions to achieve growth and improvement.

Mr Lim has a Bachelor of Commerce & Finance from the University of South Australia as well as Ohio University (USA) under a scholarship. He is a graduate of the Australian Institute of Company Directors, and has globally recognised best-practise qualifications in programme management with APMG International and is a Master Facilitator coached by globally renowned Blair Singer. Mr Lim ranked #1 in Australia as a CPA, has won the American Express International Award for Business Strategy and Leadership, has authored business management books and regularly conducts seminars specifically covering business growth.

Patrick Lim (Commercial Manager)

Patrick Lim is a Commercial Manager and currently managing the Commercial department of Magnetic Alliance. He has over 19 years of experience in the Commercial and Financial management industry prior to joining Magnetic Alliance in 2016. Patrick has extensive experience with developing KPIs and driving operational performance by overhauling company reporting structures, integrating financials and commercial strategy and developing management reporting across branches, regions and industries.

He has successfully implemented large scale data cleansing and reporting systems for large companies which span over 350 branches. He has also led developments to overhaul management systems like Inventory, Job Costing, Budgeting and Forecasting, Payroll, Client and Supplier Invoicing. His interest in designing financial and operational systems led to the development of a Data Warehouse to facilitate numerous reporting and decision making across many areas of businesses. He is also an avid financial modeller who enjoys developing data analytics for businesses primarily for costing, decision making and analysis.